We are seeking branded food solutions aligned with the longevity and healthy ageing trend, primarily targeting older adults, while also considering mid-life consumers looking to proactively support long-term health and wellbeing.

• Focus on products that support healthy ageing (e.g. high protein, nutrient-dense, functional benefits such as muscle maintenance, bone health, cognitive support, gut health).
• Solutions should be easy to consume and suitable for reduced appetite and/or specific nutritional needs associated with ageing.
• Interest in both everyday products and more functional/fortified offerings.
• Open to different categories (meals, snacks, dairy, beverages, etc.), as long as they deliver clear nutritional or functional benefits.
• Preference for convenient formats (ready-to-eat, easy-to-prepare, single portions).
• We are flexible in terms of format, positioning, and target within the longevity spectrum (active ageing vs prevention in mid-life stages).
• We would require around 5000 units of each product for a 6-month trial period (quantity can be adjusted).