The juice category is being redefined. Once a breakfast staple, it’s now facing strong pressure to evolve with sugar reduction at the top of the agenda. Consumers, especially Gen Z, are actively cutting sugar and demanding more from their drinks: bold flavours, functional benefits, and ethical impa…

Cottage cheese prices have been continuously rising during the past months due to a combination of rising farmgate costs and a dramatic spike in consumer demand. What was once a budget diet staple is now a very popular and sought-after high-protein product.Brands across markets are reporting double…

As traditional plant-based meat categories show signs of plateauing and concerns grow over ultra-processed foods, a new class of protein is emerging - one that redefines how meat alternatives are made. This new wave focuses on clean-label ingredients, minimal processing, and innovative fermentation…

New Euromonitor research highlights that the rise in GLP-1 drugs, like semaglutide (Ozempic, Wegovy, Mounjaro) is already measurably altering what people eat and drink worldwide. With semaglutide patents expiring around 2026, usage is expected to surge, accelerating shifts in consumer habits and pr…

Generational differences continue to define cookie consumption patterns. Older consumers remain the most frequent buyers, yet Millennials are driving the strongest growth in overall volume. Brands that achieve cross-generational resonance are outperforming, particularly those that appeal to Gen Z a…

Yoghurt and yoghurt alternatives are being reshaped by health-conscious consumers seeking functionality, clean ingredients, and convenience. Probiotic claims are on the rise, reflecting growing interest in gut health, while demand for low-sugar, high-protein, and lactose-free options continues to e…

The chocolate confectionery market in 2025 is evolving fast, driven by global megatrends, technological innovation, and shifting consumer priorities. Climate adaptation, health awareness, and the pursuit of unique experiences are reshaping how chocolate is developed, positioned, and consumed. Brand…

The EU Packaging and Packaging Waste Regulation (PPWR) is set to usher in one of the most significant shifts in European packaging policy to date. Replacing the 1994 directive, the PPWR introduces binding, standardised rules across all EU member states with the aim of reducing packaging waste, boos…

The creatine supplements market in Europe is experiencing rapid growth, reaching USD 220 million in 2024 and projected to expand at a compound annual growth rate of 16.2% through 2030. One standout format driving this momentum is creatine gummies. Globally, this segment is forecast to reach USD 168…

Driven by a desire for healthier, more satisfying foods that still feel indulgent and accessible, the protein trend has expanded beyond the gym and into everyday baskets. From snack bars and cereals to sauces and desserts, protein is showing up everywhere.Across Europe, the market is growing rapidl…

A unique new product from Belgian chocolatier Tucho is making waves in the global sweets market - and it's something suppliers and buyers should be watching closely. Their “Angel Hair” chocolate bar, featuring a vibrant pink white-chocolate shell filled with pistachio cream and pişmaniye (a traditi…

Snacking is no longer just about taste, it’s about the full sensory experience. From textural innovation to playful formats, brands are raising the bar on what it means to delight. Gummy mystery cubes, musical lollipops, and rice-based popcorn are just a few of the inventive launches tapping into c…

Fresh food trends reflect the complex balancing act consumers face between health, cost, and convenience. While inflation may have eased in economic headlines, shoppers continue to feel financial strain, with price remaining the dominant factor in food choices. As a result, value-driven behaviours …

In 2025, botanicals are playing a transformative role in Europe’s bakery sector, offering a bridge between wellness, indulgence, and sustainability. As consumer demand for clean label, plant-based products grows, botanical ingredients are redefining what baked goods can be, enhancing both health va…

In 2025, snacking is no longer just a gap-filler between meals. It’s a flexible, mood-driven ritual that responds to emotional, functional, and social needs throughout the day. Whether for stress relief, a mental reset, or a moment of indulgence, snacks are becoming deeply personal choices shaped b…

The line between dairy and plant-based is blurring - and that’s an opportunity. Today’s European consumers are flexitarians at heart, choosing products based on occasion, function, and flavour rather than category loyalty. This is opening the door for hybrid innovation: think dairy with added grain…

The beer and cider market in Europe is undergoing a dynamic transformation in 2025, with bold flavour infusions, functional ingredients, and craftsmanship driving consumer interest. While heritage and tradition continue to play a significant role in shaping purchase decisions, sensory innovation is…

Sourdough bread is experiencing a surge in sales, fueled by a growing consumer preference for artisanal and fermented foods. Known for its tangy flavour and perceived health benefits, sourdough has become a staple in both home kitchens and bakeries. The trend, which gained momentum during pandemic …

Dubai Chocolate has taken the confectionery world by storm and has already caused a global pistachio shortage. However, according to the UK’s Food Standards Agency (FSA), imported Dubai Chocolate may not comply with UK allergen-labelling laws. Some products lack complete ingredient lists in English…

The plant-based arena is entering its most innovative phase yet in 2025. A surge in demand for natural, nutritious and sustainable options is driving brands to take plant-based far beyond just meat substitutes.Consumers are pushing back on ultra-processed foods. They want short ingredient lists, re…